ALTHAUS LUXURY YACHTING IS ACTIVELY INVOLVED IN THE HISTORIC GRAND PRIX 2021
By: Eric Althaus
April 23rd, 2021
Althaus Luxury Yachting is proud to be a loyal partner of the internationally renowned watch brand TAG Heuer, actively involved in the 2021 edition of the Historic Grand Prix of Monaco and, consequently, of the F1 Grand Prix in the Principality.
A UNIQUE TRAVEL BACK IN TIME.
Since 1997 the Historic Grand Prix of Monaco is a one-of-a-kind event, characterised by old and charming cars that propose a travel back in time. Organised every two years by the Automobile Club of Monaco (ACM), it is a successful event for an international and passionate public.
This renowned event is held from the 23rd to the 26th of April 2021 on the same circuit than the Formula 1 Grand Prix, which will take place from the 20th to the 23rd of May 2021.
The celebrated and distinguished watch brand TAG Heuer, known to be the official sponsor of Formula 1, is now also recognised to be representing the Historic Edition. In fact, we can say that TAG Heuer sponsored more first-place Monaco drivers than any other brand. TAG Heuer ambassadors who have crossed the checkered flag first at Monaco include Niki Lauda, Jody Scheckter, Alain Prost, Mika Häkkinen, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton, Daniel Ricciardo, and of of course the “King of Monaco”, longtime TAG Heuer friend and Ambassador Ayrton Senna.
Already the Official Watch of the Monaco Formula 1 Grand Prix and the Monaco Top Cars Collection, TAG Heuer is, since a short time, also the Official Sponsor and Timekeeper of the seven-race Historique event.
Due to Covid restrictions, this year’s annual big party organised by TAG Heuer in collaboration with Althaus Luxury Yachting will miss to happen. We will surely be back next year to celebrate together… THE BEST IS YET TO COME!
To learn more about who we are and the yachting services we provide, contact us!